Introduction
If you’re a business owner or marketer, you’ve likely heard the term “social media strategy.” It’s a buzzword in the marketing world and can mean different things to different people. While it’s true that there are no set rules for what a social media strategy needs to include, there are some basic components that every successful one has. In this article we’ll go over how to craft your own great social. Social media management attract customer and make your brand recognize by your customers.
Define your goals
Before you begin, it’s important to have a clear idea of what you want to achieve.
Are you trying to sell something? If so, what?
Do you want to build awareness of your brand or product?
Do you just want people’s attention in general?
Think about how social media can help meet those goals. For example, if you want sales, consider using Facebook ads (which can target specific audiences by keyword search or interest). Or if your goal is simply getting people’s attention on social media, perhaps posting funny videos will work better than sending them text links or images.
Focus on the platform that aligns best with your audience and business objectives
As you consider which platforms to focus on, think about your business objectives. Do you want to reach a specific audience in an effort to sell a product? Or do you want to build brand awareness and drive sales at some point in the future?
Social media is all about creating a long-term relationship with your audience. The best way to do this is by finding out what their needs are and how they use social media, then adapting your strategy accordingly. For example, if someone posts something on Twitter that tags both Facebook and Instagram images of the same thing (i.e., “While we’re talking about ice cream…), they’re likely looking for recommendations from both platforms instead of just one. On the other hand, if they tag only one platform but share it on multiple channels—like when someone shares a link from Facebook onto Twitter—the person probably only wants feedback from people who use both channels regularly enough that they’ll see it right away.
Develop a content plan
- What type of content to post. Your content plan should include the types of posts you will be creating and when you’ll create them. For instance, if you’re a travel company, your content might include blog posts about new destinations, photos from past trips (with a call-to-action to book), and video clips highlighting unique aspects of your destination.
- When to post it. You must also decide when each piece of content will be published so that it reaches the right audience at the right time and place—either in real time or created as part of an editorial calendar.
- How much can we share? Finally, how often should we publish? This question requires some thought because too many posts can be overwhelming but fewer than one per month could leave investors feeling underwhelmed by our social presence and wondering if there is anything new happening at all!
Developing a plan for paid media
Paid media is an important part of a social media strategy. Paid advertising can be used to drive traffic to your website, social pages and email list.
Analyze your social media performance, and update your strategy as needed
By now, you have your social media strategy in place. You’ve got the who, what, where and when of your posting schedule down pat. You know what content to post at what times to maximize engagement with your audience. You’re using analytics to measure your performance and identify opportunities for improvement, but how often should you actually review this information?
You can have a successful social media strategy if you have a plan and are willing to work hard and iterate.
A great social media strategy is one that can be used to move your business forward. It should align with your business goals, be flexible enough to change as needed and easy to implement and measure. Social media strategies need to also be living documents so they’re updated regularly.
Your strategy needs to reflect your company’s unique personality and set of values, while also being focused on driving results for your business. Your strategy should be easy enough to understand so anyone in the organization can implement it into their day-to-day activities.
For example: You could have a goal of increasing sales through Instagram by 5% within six months of developing a social media marketing strategy for this channel (e.g., increase followers by 10% each month).
Conclusion
In the end, we hope you’re feeling more confident in your ability to craft a great social media strategy. We’ve covered the key elements, from defining goals and analyzing performance to developing both paid and organic strategies. The bottom line is that if you have a plan that aligns with your audience and business objectives, you can succeed with social media. It might take some hard work and iteration on your part, but once you get going it won’t be long before those numbers start rising! Grab now the chance to get your business into social media space.